Customer Experience Development Challenges in Digital Banking and Fintech

Poor customer experience directly leads to customer churn and lost revenue. And by not addressing the growing demands for positive digital experiences, banking and financial services organizations risk losing market share and reducing profitability.

Creating digital experiences in financial services that deliver favorable results has proven to be extremely challenging for even the most seasoned design and developer teams. Decades of custom coding in legacy environments have left many institutions with complex, snowflake-like environments. Additionally, new application modernization approaches, like refactoring monolithic apps to microservices, have been promising for some, but often lead to added development challenges.