In today’s digital landscape, bots dominate the internet, with some estimates suggesting they account for over 50% of all website and mobile API activity. Beneficial bots support search engines, fulfill genuine business needs, and automate repetitive tasks. While some are outright malicious and enable fraud, many other bots operate somewhere in the middle—in the murky grey area between illegal and immoral. They ignore website terms of use, prevent customers from purchasing goods and services, and can even weaken security. Existing research often examines uncontrolled bot traffic across the entire internet, but this report takes a different approach and, instead, focuses on how automated traffic changes after bot mitigation is put in place.
