Organizations are challenged with how to adapt to continuously changing business conditions and operating environments. To efficiently and rapidly implement solutions that yield immediate operating results, quantified in both cost savings and customer satisfaction, internal teams must have the leeway and flexibility to select the best solutions to achieve internally defined goals.
When our customer, a global IT solutions provider, was transitioning to a new web content-management system they faced several challenges:
Through an RFP process, the customer was able to evaluate multiple vendors to determine the best solution(s) to provide the most comprehensive content management strategy along with the best combination of security and performance.
Using this process, our customer selected a combination of services to construct a highly reliable, secure, and efficient network to manage content publishing on their corporate website.
Our customer built the solution based on the following requirements:
To maximize the investment value of the solution, our customer selected services that offered the best solution cost, based on user requests and ease of integration. They also considered the resources required to manage the solution long term and the impact to internal content managers and technical writers.
To achieve the goal of providing a consistent experience across its entire portfolio, our customer defined and selected an architecture based on the following products and services:
Managed Security Services
F5® Silverline Managed Services
Content Management
Content Distribution and Storage
Amazon Web Services
Web Metrics
Analytics Vendor
Our customer recognized that the most important factors in developing a complete solution would be fast performance for content delivery to its own customers, edge security to protect valuable company assets and intellectual property, long-term cost savings and continuous service availability, and reduced maintenance and solution administration requirements.
The following diagram illustrates the architecture of the combined solution based on the components selected.
Serving content efficiently to customers is a priority for any organization. Our customer analyzed the network peering of both F5 Silverline and AWS to ensure their customers would have continuous content and service availability and the fastest browser downloads globally. With F5 Silverline direct peering connectivity to AWS, our customer was able to realize considerable improvements in performance and content delivery. Figures 2 and 3 show the global peering maps for both F5 Silverline and AWS.
Compared to other solutions evaluated by our customer, the selected architecture offers considerable cost savings. With a managed service, the team does not have to manage the infrastructure and security aspects of the system. They can concentrate on providing a smooth publishing experience for contributors, ensuring that current and relevant published content is immediately available to their target customers.
The customer experience has always been important. Today, however, worldwide changes are having a growing impact on how and when customers consume information. Organizations must adapt quickly to these changes to show that they understand and care about their customers' evolving needs.
Internal operations, IT, marketing, sales, and engineering teams are being challenged to reduce friction in the consumption of content and deliver a consistently available and easy-to-consume experience. Our customer's teams chose F5 Silverline and Amazon CloudFront for flexibility in scaling computing and bandwidth resources, the ability of both architectures to allow rapid integration with third-party components, continuous security and threat mitigation, and around-the-clock availability. The teams can now focus on the most important component of this solution; generating valuable and relevant content to drive user engagement.