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According to data collected by mobile analytics company Quettra, the typical app loses more than three-quarters of initial users within three days of downloading; in a month that figure climbs to 90 percent.

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According to data collected by mobile analytics company Quettra, the typical app loses more than three-quarters of initial users within three days of downloading; in a month that figure climbs to 90 percent.

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According to data collected by mobile analytics company Quettra, the typical app loses more than three-quarters of initial users within three days of downloading; in a month that figure climbs to 90 percent.

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According to data collected by mobile analytics company Quettra, the typical app loses more than three-quarters of initial users within three days of downloading; in a month that figure climbs to 90 percent.

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According to data collected by mobile analytics company Quettra, the typical app loses more than three-quarters of initial users within three days of downloading; in a month that figure climbs to 90 percent.

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According to data collected by mobile analytics company Quettra, the typical app loses more than three-quarters of initial users within three days of downloading; in a month that figure climbs to 90 percent.

Whether you're rolling out a mission-critical enterprise app or peddling your wares in the Apple and Google stores, the success of your apps is increasingly critical to the success of your company.

But getting there isn't easy.

According to data collected by mobile analytics company Quettra, the typical app loses more than three-quarters of initial users within three days of downloading; in a month that figure climbs to 90 percent.

From speed and security to user experience and design, making really good apps is really hard. Fail at any one of these things and you may be alienating your customers instead of delighting them. Here are 10 ways most apps fail to make the grade.

1. The 'meh' factor

According to studies by marketing firm Localytics, 1-in-4 users load a mobile app once and never look at it again. Four out of ten drop the app after two sessions, and nearly half don't come back after three. If there's no immediately compelling benefit, your app won't last.

[[Source: Localytics, http://info.localytics.com/blog/how-to-keep-your-app-users-with-the-3x3-rule]]

2. It crashes and burns

Poor performance can kill your app faster than Ebola. A February 2015 survey by Dimensional Research notes that 80 percent of users will abandon a mobile app if it crashes more than twice a row. More than half will delete it with extreme prejudice.

[[Source: Dimensional Research, https://ssl.www8.hp.com/ww/en/secure/pdf/4aa5-7696enw.pdf ]]

3. The app loads too slowly

A whopping 96 percent of users say good performance is essential. More than 6 out of 10 expect apps to load in 4 seconds or less; nearly half want to load in under 2 seconds.

[[Source: Dimensional Research, https://ssl.www8.hp.com/ww/en/secure/pdf/4aa5-7696enw.pdf ]]

4. It's poorly designed and hard to use

According to research by IITR Economics, nearly 27 of users uninstalled apps because they were confusing or too hard to use; another 16 percent dropped them because the registration process was too complicated.

[[Source: Capita, https://www.capitatranslationinterpreting.com/why-do-people-uninstall-apps/ ]]

80%

of users will abandon a mobile app if it crashes more than twice a row.

5. Other apps do it better

A 2015 study by Cisco reveals that large enterprises use 730 cloud services on average – or 15 times more than their IT departments were aware of. Enterprise apps need to compete feature-for-feature with these 'shadow IT' services or risk becoming irrelevant.

[[Source: Cisco, https://blogs.cisco.com/cloud/shadow-it-and-the-cio-dilemma ]]

6. They forgot about you

A failure to stay in contact leads to dramatic drop offs in usage, Localytics reports. Apps that communicate with users via in-app messaging systems get used 27 percent more than those that don't. a citation

A failure to stay in contact leads to dramatic drop offs in usage, Localytics reports. Apps that communicate with users via in-app messaging systems get used 27 percent more than those that don't.

[[Source: Localytics, http://info.localytics.com/blog/in-app-messages-drive-higher-app-usage-and-engagement-benchmarks ]]

7. You nag them too much

On the other hand, sending too many notifications will have users lunging for the delete button. Per Localytics, 52 percent of app users find push notifications “an annoying distraction.” Send more than 5 per week, and a third of your users will uninstall.

[[Source: Localytics, http://info.localytics.com/blog/the-inside-view-how-consumers-really-feel-about-push-notifications ]]

8. It's a battery and bandwidth hog

More than one-third of users report they stopped using apps because they burned too much battery; 1 in 5 say they dropped an app because it consumed too much bandwidth.

[[Source: Dimensional Research, https://ssl.www8.hp.com/ww/en/secure/pdf/4aa5-7696enw.pdf

9. Your app's security sucks

In a 2016 survey of 2200 IT pros, 53 percent cited security concerns as the number one barrier to adopting cloud apps -- up from 45 percent the year before.

In a 2016 survey of 2200 IT pros, 53 percent cited security concerns as the number one barrier to adopting cloud apps -- up from 45 percent the year before.

In a 2016 survey of 2200 IT pros, 53 percent cited security concerns as the number one barrier to adopting cloud apps -- up from 45 percent the year before.

[[source: https://pages.cloudpassage.com/rs/857-FXQ-213/images/cloud-security-survey-report-2016.pdf]]

10. And if your app is this bad, you must be too

One of the biggest branding mistakes you can make is releasing an app that isn't ready for prime time. Just over 50 percent of all users hold the maker of the application responsible for poor performance; nearly 40 percent say a bad app damages the company's reputation.

Bottom line: Launching an app is the ultimate labor of love. Avoiding these 10 common pitfalls is a great way to give your app every chance to succeed.

[[Source: Dimensional Research, https://ssl.www8.hp.com/ww/en/secure/pdf/4aa5-7696enw.pdf ]]