Marketing Guidelines

Creative Standards

Our brand is our audience’s perception of what we do, what we stand for, and what makes us relevant. When the elements of our brand identity—how we look and how we sound—are aligned with what we do, what we say and what makes us relevant, we can connect with our audience in a way that resonates in authentic and meaningful ways.

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Web Guidelines

F5 has multiple digital properties, with different content types that define each site. When designing for digital, keep the user experience top of mind. Our interactive engagements should be easy, impactful, and informative.