Marketing Guidelines

Creative Standards

Our brand is our audience's perception of what we do, what we stand for, and what makes us relevant. When the elements of our brand identity—how we look and how we sound—align with these brand attributes, we can connect with our audience in ways that resonate as authentic and meaningful.

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Content Guidelines

Wherever we tell the F5 story—from social media posts to technical documentation—the editorial style, terminology usage, and product naming conventions should be consistent. This consistency reinforces to readers that all company-produced content, regardless of form, comes from the same trusted F5 brand.

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Web Guidelines

F5 has multiple digital properties, with different content types that define each site. When designing for digital, keep the user experience top of mind. Our interactive engagements should be easy, impactful, and informative.