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Seattle
Washington, United States

Team:
Marketing

Date Posted:
12/28/2017

Requisition Number:
RP1008426

About Us:
As the global leader in Application Solutions, we're looking for people with a passion for breakthrough ideas to help us stay ahead of the competition.
Explore Life at F5

Principal Product Manager

The Challenge You Get To Accomplish

Passionate about working with smart people on hard problems in an environment that values hard work, integrity and teamwork over individuals and strong performers? Want the excitement and fast pace of a bold project, and opportunity to work with state of the art microservice architectures and cloud technologies? We are building a focused, dynamic, highly motivated, technology driven team where each individual's contribution directly impacts F5’s success in the cloud and be a part of our transformation and acceleration.

The Principal Product Manager is a member of a product or solution team and is responsible for helping to drive the product strategy and requirements. You are the market expert listening to customer and prospect needs, analyzing market dynamics, and setting product direction.

You will run the complete product lifecycle from definition and introduction to end-of-life. They will work collaboratively, driving strategic alignment within the organization, and communicate effectively to both internal and external audiences. Expect to develop requirements using a balance of future vision, near term opportunities, customer requirements, business insight, and management of day-to-day product issues. The Sr PM will engage with executives, business partners, channel, and end users. The position is dynamic and the individual must be comfortable with frequent multi-tasking among technical, business, strategic, marketing and planning activities.

Your Day-to-Day

  • Identify potential market segments and their profitability

  • Identify and define new distribution strategies and routes to market

  • Manage product portfolio, including EoS of whole product line(s)

  • Correctly target the product in the market, build competitive advantages, and provide the go to market implementation in order to shorten the time of sale for maximum sales effectiveness

  • Responsible for market analyses, product/solutions requirements definition, and financial return on investment analyses to guide strategic product roadmaps

  • Illustrate the vision and key phases of the product deliverables with targeted timeframes via the Roadmap

  • Be the company’s leader with vision and industry subject matter expert for your product

  • Engage customers and prospects to understand and meet their business goals with f5 product solutions

  • Create and maintain Market Requirement Documents (MRD) for product requirements based on market inputs such as: customer calls/visits, partners, trends, field feedback, services, win/loss analysis, competitive analysis, and other market opportunities

  • Partner with marketing, engineering, services, sales, and customers to drive product direction for our products, including Buy, Build, or Partner solution delivery.

  • Create and deliver presentations tailored to the partners and act as a key evangelist for F5 to the F5 product/solution set

  • Create reports that track manage the Business Plan of the performance of assigned product(s) based on revenue, customers, market penetration, etc.

What You Bring to the Team

  • Strong customer orientation that cares to listen, organize and champion key initiatives and projects for product development

  • Strong written and oral communication skills, with ability to articulate complex technology clearly

  • Ability or familiarity with and the use of a wide variety of open source technologies and tools

  • Bias toward individuals with common mode 2 toolsets and platforms: OpenShift, Openstack, Mesos, Kerbernetes, Ansible, Git, gRPC, HashiStack, Microservice Architectures, SaaS Architectures, etc

  • Knowledge with deployment of applications in Azure, AWS and Google Cloud

  • Comfort with the methodologies inherent to frequent, incremental code testing and deployment

  • Familiarly and experience working in Agile PM teams

  • Flexible, self-motivated, standout colleague

  • Ability to work independently or lead others on projects

  • Excellent leadership, negotiation & persuasion skills

  • Duties may require working outside normal working hours (evenings and weekends).

  • Duties may require the ability to travel via automobile or airplane, approximately 10-25% of the time spent traveling.

What You Will Need To Have

  • BA/BS degree in related field required, MBA a plus

  • 5+ years of experience in product management or equivalent

  • 1+ years analyzing products, customers and market dynamics a plus

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Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.