Press Releases Archive   Search Press Releases
Press Release

Gulf Air Resurgence Continues Apace with Latest IT Overhaul

Bahrain’s National Carrier Turns to F5 to Optimize Critical Business Application Availability, Reliability and Security

STORY HIGHLIGHTS

  • Gulf Air consolidates existing systems to improve efficiency, lower Total Cost of Ownership (TCO) and pave way for future growth.
  • Project is latest in long line of strategic IT decisions
  • Continued investment in IT highlighted as key to company’s growth plan.

MANAMA, Bahrain, August 11, 2014:  Gulf Air’s tech-driven transformation continues apace, with significant new efficiency enhancements for internal and external workers announced today.

Bahrain’s national carrier has enlisted global Application Delivery Networking leader F5 Networks (NASDAQ: FFIV) to optimize the availability, reliability and security of around 100 critical business applications, enabling employees to better connect, collaborate and innovate both within and outside the organization.

The news follows Gulf Air’s May announcement that its 2013 restructuring strategy has helped to deliver a 52% reduction in annual losses and the company’s best financial performance in eight years. 

The partnership with F5 will entail Gulf Air consolidating existing systems and paving the way for future growth by deploying F5® BIG-IP® Local Traffic Manager™ (LTM) to simplify, automate, and customize application delivery. It will also deploy F5’s BIG-IP® Access Policy Manager® (APM), a flexible, high-performance access and security solution that provides unified global access to applications and the network.

In addition to boosting overall operational efficiency and slashing total cost of ownership (TCO), F5’s solutions will scale to handle Gulf Air’s future growth trajectory, enabling the airline to tap into the benefits of emerging technologies such as Software Defined Networking (SDN).

“Gulf Air is all about continuous improvement that not only meets today’s challenges head on, and with minimal waste, but also anticipates the future. F5 gives us the freedom to evolve at pace and ensures that our service delivery is the best it can possibly be,” said Maher Salman Al Musallam, Acting CEO, Gulf Air.

Dr. Jassim Haji, Director of Information Technology, Gulf Air, added:

“Gulf Air’s transformation into one of the region’s most technology-savvy companies is at the heart of our growth strategy. F5’s solutions introduce a new and essential level of flexibility for our workers in a secure, efficient and eminently scalable manner. It also saves us a considerable amount on TCO by consolidating existing systems.”

Technology is at the forefront of Gulf Air’s recent resurgence, which has been driven by a number of major cost-saving initiatives delivering 28% cost-savings year-on-year and a 14% passenger yield increase between 2012 and 2013. In March this year, it received IDC’s Best Innovation Award for its open-source Big Data cloud solution featuring Arabic sentiment analysis – the fifth such accolade in less than a year.

Gulf Air’s cutting-edge credentials also include becoming the first private organization in Bahrain to introduce Private Cloud Computing and, in June this year, it became the first company in the region to achieve a hat-trick of ISO certifications for its IT operations to include Quality Management, Service Management and Information Security Management Systems.

“Gulf Air is a shining example in the Middle East of a company that has used IT in an innovative and cost-effective way to achieve extraordinary results,” said Diego Arrabal, VP, Southern Europe and Middle East at F5.

“F5 is proud to contribute to Gulf Air’s ongoing success story, and put in place a future-proof platform that can scale and adapt to emerging technology and business initiatives.”

###

 

About F5

F5 (NASDAQ: FFIV) provides solutions for an application world. F5 helps organizations seamlessly scale cloud, data center, and software defined networking (SDN) deployments to successfully deliver applications to anyone, anywhere, at any time. F5 solutions broaden the reach of IT through an open, extensible framework and a rich partner ecosystem of leading technology and data center orchestration vendors. This approach lets customers pursue the infrastructure model that best fits their needs over time. The world’s largest businesses, service providers, government entities, and consumer brands rely on F5 to stay ahead of cloud, security, and mobility trends. For more information, go to f5.com.

You can also follow @f5networksEMEA on Twitter or visit us on Facebook for more information about F5, its partners, and technologies.

F5, BIG-IP, Local Traffic Manager, LTM, iRules, and DevCentral are trademarks or service marks of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

This press release may contain forward looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company's filings with the SEC.

# # #

This press release may contain forward looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company's filings with the SEC.

TAGS: