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F5 To Demonstrate Agile Application Services at VMworld 2014 Europe

Cloud Automation Award Winner F5 will demonstrate customer benefits of interoperability with VMware

LONDON – F5 Networks (NASDAQ: FFIV) announced today its activity focus at the upcoming VMworld 2014 Europe conference, taking place 14 – 16 October at Fira Gran Via in Barcelona. Recently recognised by VMware for excellence in cloud automation, F5’s participation at the conference will concentrate on the seamless integrations that are possible when organizations deploy VMware and F5 technologies in concert.

F5 Activities at VMworld

Customers are working towards transformation of traditional IT infrastructures into software-defined data centres (SDDCs).  In line with this aim, F5 will highlight interoperable solutions around technologies such as End User Computing, network virtualization, data centre and cloud management during dedicated breakout sessions.

This year, VMware will be co-hosting one of F5’s three speaking sessions and F5 has a guest spot at a VMware-led session. The specific locations of these sessions can be found in the conference program, which will be available onsite to attendees. F5’s sessions at VMworld 2014 Europe include:


F5 plug-in for vCenter Orchestrator (vCO): Awarded 'Best Cloud Automation Solution' at VMworld 2014 (Solutions Exchange Theatre Session)

Speaker: Philippe Cloup, Solution Architect at F5

Wednesday 15th October, 11.20 am.


SDDC: From Packets to People: End-to-End Automation and Orchestration of Apps, Ops, and Infrastructure

Speakers: Nicolas Menant, Solution Architect at F5 and VMware speaker

Wednesday 15th October, 4.15 pm.

Twitter Hashtag: #NET3020


(B-Y-O-D) Bring Your Own Device and We Will Integrate it into Your SDDC Using vCenter Orchestator (vCO) Dynamic Types

Speakers: Savina Ilieva, Product Manager, vCenter Orchestrator at VMware and Marc Chisinevski, Solution Architect at F5

Wednesday 15th October, 5.30 pm.

Twitter Hashtag: #TEX1994


Project Leapfrog: How F5 and VMware Combined Forces in End User Computing to Beat out the Competition

Speaker: Paul Pindell, Solution Architect at F5

Thursday 16th October, 1 pm.

Twitter Hashtag: #EUC2520


“Accelerated application deployment, reduced operational cost and more robust security are high priorities for most of our customers,” said Lizzie Cohen-Laloum, SVP of EMEA Sales at F5. “F5’s Synthesis™ architecture complements VMware’s software-defined data center vision. VMworld is an ideal place to demonstrate production-ready, secure and open L2–7 services that strengthen security, accelerate application deployment and reduce operational costs for our joint customers.”

F5 is a VMworld 2014 gold sponsor for the 4th consecutive year and a supporter of VMware’s Safe Passage Program.  F5 booth activity and demos will be focused on End User Computing, SDDCs, Software Defined Application Services™, VMware NSX™, VMware vCloud Air, VMware® vCenter™ Orchestrator™, and VMware vCloud® Automation Center™.

F5’s booth number is G124.  F5 will be tweeting from the event via @f5networksEMEA, and engaged with the official VMworld hashtag, #VMworld.

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