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F5 Networks Broadens Partner Opportunities with New and Updated Channel Support

Extensive channel support for F5's FirePass product helps partners capitalize on a fast-growing SSL VPN market

F5 Networks, Inc. (NASDAQ: FFIV), the leading provider of Application Traffic Management products, has put new, extensive channel support programs behind its top-rated FirePass® SSL-VPN solution in order to drive fresh market opportunities for its partners, particularly those focused on critical enterprise security issues.

For example, F5 featured the FirePass product in a recent seven-city promotional and training tour that included live demonstrations and hands-on experience for partners to help them extend their reach into existing accounts and prospect for new ones. Other key F5 partner resources that have been updated and are available through its Advantage Reseller Program ( include:

  • F5 University - A comprehensive online training center that offers anytime, anywhere learning for busy partner personnel;
  • StrongBox Evaluation Program - An easy, affordable way to place customized F5 evaluation units into customer accounts for assessment in their own working environments;
  • F5 Online Demo Center - Quick access over the Internet from any PC, allowing partners to easily show prospects and customers the features and capabilities of F5's full line of industry-leading products;
  • Dedicated Partner Engineering Team Leader - An experienced and knowledgeable point-of-contact within F5 Networks for partners to access F5 field and sales engineering resources quickly and whenever needed;
  • Market & Business Development Promotional Programs - Periodic market-building promotional campaigns that help drive business into the F5 partner channel, including ongoing motivational rewards programs for F5 partner team members. New programs will launch during the second calendar quarter.

"Nexum is an Internet security company that takes a smart, no-nonsense approach to help companies protect their data," said David Lesser, President and Chief Technology Officer at Nexum, Inc., Inc. "We've worked with F5 for years now and it's clear that they are committed to providing comprehensive, enterprise-class application security solutions. In addition to their best-of-class products, we work with F5 because of their effective sales and marketing programs and support. Collectively, this helps us more efficiently identify opportunities and close business. We're excited about the enhancements and new resources that F5 has put into place which helps Nexum drive its profitability."

According to Bill Lopez, CISSP, CISM - Sr. Security Practice Director and CSO at Helio Solutions, F5's product portfolio and channel support was an important criteria for why they chose to work with F5 Networks. The FirePass product, along with its new support and promotional programs, offer Helio Solutions additional ways to pursue market opportunities. "With the SSL-VPN market expanding so fast, product selection is critically important for us in how we take advantage of that," said Bill Lopez. "We evaluate the incremental value that a vendor can deliver from both a product and a business perspective. That's why we're working with F5, which is known for providing both quality products and the tools and support we need to build our business. They've been a great choice for us."

Lee Finck, director of Channel Sales at F5 Networks, described the SSL-VPN market opportunity as one that F5 is driving hard through its channel partners by giving them more support than ever and in new, visible ways like the seven-city tour. "The SSL VPN market is gaining tremendous momentum," said Lee Finck. "Many of our most effective traffic management partners are finding that FirePass creates even more traction within their current customer base by adding secure remote access to applications already optimized by BIG-IP. It's a potent and unique combination that allows them to investigate other areas within their customers' infrastructures where they can add value. It's a real door-opener."

About F5 Networks

F5 Networks keeps IP-based traffic flowing and business information always available to any user from any device, anywhere in the world. Our products ensure secure and reliable access to servers and the applications that run on them. F5 also provides tools to automate communications between applications and the network, eliminating tedious, manual processes.

As the pioneers of intelligent load balancing, F5's continued innovations help businesses optimize and protect their IT investments. Our mission is to ensure the availability, scalability, performance, and security of IT resources that enterprises require to successfully do business. Over 6,000 enterprises and service providers rely on F5 solutions to keep their businesses running. The company is headquartered in Seattle, Washington with offices worldwide. For more information go to

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