Press Releases Archive   Search Press Releases
Press Release

F5 Introduces Sales and Technical Accreditation Programs for Channel Partners Worldwide

F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking (ADN), today announced new comprehensive sales and sales engineering training programs for its channel partners around the world. These offerings are designed to illustrate the value of F5® solutions and enable resellers and distribution partners to effectively address the application delivery needs of their customers. The new web-based training tools and accreditation programs will be available at no cost to help ensure that partners can effectively articulate how F5 solutions support customers’ cloud, virtualization, and data center initiatives. In turn, the programs also help increase partner profitability and enhance partners’ ability to add value to their customers’ environments.

“As an extension of our global UNITY program, these offerings provide partners with the information and tools to clearly communicate the value of F5 technology,” said Dean Darwin, VP of Worldwide Channels at F5. “By augmenting our partner training programs to capture the breadth of F5’s application delivery and storage optimization capabilities, we’re ultimately helping partners forge deeper sales engagements and enabling customers to take advantage of everything F5 can do for their organizations.”


The new Sales and Technical Accreditation programs are designed to establish a consistent and powerful learning methodology for F5’s growing network of partners worldwide. Upon completion of the new training, partners will have the knowledge required to better recognize sales opportunities, map specific client needs to the F5 portfolio, define clear use cases, and ensure deeper engagements with customers. By building the skills of dedicated sales teams worldwide, the new programs will enable F5’s partner network to more effectively address sales opportunities and help customers implement flexible solutions to meet changing needs and business priorities.

Highlights of F5’s new offerings include:

  • Improved Understanding of F5 Solutions for Partners
    The new training materials will help partners become more familiar with how F5 products act as strategic points of control within customers’ IT infrastructures. Focus areas include an in-depth look at the capabilities of F5’s solution set and how F5 products can be integrated within various infrastructures. Sales engineers will receive thorough training on product features and benefits, basic deployment architectures, and the most common use cases for every product in F5’s solution portfolio.
  • Enhanced Continuity of Sales Engagements Worldwide
    Updated training materials will empower channel partners to more successfully market, sell, and deploy F5’s high-performance Application Delivery Networking solutions. With the new programs, partners will go through comprehensive training modeled after the same resources and content used by F5’s internal sales and technical employees. This approach will bolster consistency throughout the partner ecosystem and help ensure that organizations representing F5 have the same access to valuable subject matter expertise. Accreditation programs focus on the entire F5 portfolio, including all BIG-IP® software modules, thus expanding partners’ ability to provide integrated solutions to address their customers’ evolving business objectives.
  • Increased Partner Profitability through Efficient Communication and Accreditation
    With F5 Sales and Technical Accreditation programs available on demand via the web, partners’ sales personnel can go through materials as their schedules permit. The training materials take into account different roles, with modules focusing on specific topics, and allow individuals to take courses at their own pace. This flexible approach makes learning the overall course material more efficient, operative, and effective. In addition, accreditation efforts help partners meet tiering requirements for F5’s global UNITY program.

Supporting Quotes

“As a full service solutions provider, it’s imperative that the vendors we partner with provide first-class learning opportunities so we can continuously familiarize ourselves with emerging technologies,” said Andy Bristow, Director of Technology at HP Information Security. “With these training offerings, we can ensure that new sales personnel rapidly become effective by engaging with F5 and driving new client opportunities.”

“By refreshing its partner education efforts, F5 is reaffirming its commitment to supporting partners with the best resources available,” said Sven Heinsen, Director, Business Solutions at Dimension Data, Germany. “F5 has grown significantly over the years, and we’re pleased to see that this growth has been accompanied by the creation of an expanded set of training materials to support the partner community, as well as a broadening customer base.”

“The training modules allow F5 partners to integrate a flexible, yet structured approach to sales and technical instruction,” said Jason Samide, Solutions Engineer at Accuvant. “With these new offerings from F5, we can further differentiate ourselves from the competition by providing enhanced market expertise and added value for customers.”

“F5 has stepped up its considerable game by introducing these new materials,” said Christian Grusemann, Business Unit Director Security, IT Security Consulting Group at Computacenter. “Our wish list has included enhanced sales and technical resources, and these new offerings will sharpen our knowledge of F5’s versatile product suite, and in turn, help our customers deploy agile IT solutions.”


Sales and Technical Accreditation programs will be available to F5 partners at no cost. Technical Accreditation is available now, and broader Sales Accreditation training will be available in the first half of calendar year 2011. Training materials will initially be available worldwide in English, and F5 plans to offer additional language support looking forward. To learn more about F5’s partner ecosystem, please visit

About F5 Networks

F5 Networks is the global leader in Application Delivery Networking (ADN), focused on ensuring the secure, reliable, and fast delivery of applications. F5’s flexible architectural framework enables community-driven innovation that helps organizations enhance IT agility and dynamically deliver services that generate true business value. F5’s vision of unified application and data delivery offers customers an unprecedented level of choice in how they deploy ADN solutions. It redefines the management of application, server, storage, and network resources, streamlining application delivery and reducing costs. Global enterprise organizations, service and cloud providers, and Web 2.0 content providers trust F5 to keep their business moving forward. For more information, go to

You can also follow @f5networks on Twitter or visit us on Facebook for more information about F5, its partners, and technology. For a complete listing of F5 community sites, please visit

F5, F5 Networks, and BIG-IP are trademarks or service marks of F5 Networks, Inc. in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

# # #

This press release may contain forward looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company's filings with the SEC.