Press Releases Archive   Search Press Releases
Press Release

F5 Enhances Online User Experience at Walla!

Israel’s leading web portal picks BIG-IP Local Traffic Manager to manage web traffic for over five million users

F5 Networks, Inc. (NASDAQ: FFIV),  the global leader inApplication Delivery Networking, today announced that Walla!, Israel’s leading web portal, has implemented the F5® BIG-IP® Local Traffic Manager (LTM) to provide high availability and accelerated website performance. F5 technology is now part of an infrastructure that supports Walla!’s search, news, email, shopping, and other web services for a user community of more than five million visitors each month from Israel and around the world.

BIG-IP LTM will act as a central point of control for Walla!, managing and optimizing application traffic to hundreds of web servers from more than a million user requests per day. In a project led by F5 Advantage partner Bezeq International, the BIG-IP solution was chosen for its ability to balance extremely high traffic loads and improve application performance.

For high availability, the BIG-IP solution allows failovers to backup systems within fractions of a second, resulting in maintained website performance in the event of a system overload or when servers or applications malfunction. The BIG-IP solution replaced Walla!’s previous application delivery infrastructure, which was based on Nortel Alteon products.

“As operators of the most popular web portal in Israel, which offers a vast selection of content and Internet services for millions of users, the onus is on us to provide availability and high levels of performance at all times,” said Sharon Weiss, CTO at Walla!. “We chose F5’s BIG-IP Application Delivery Controller because of its performance and proven ability in dealing with large web traffic volumes. Bezeq International's implementation was quick and smooth, and the success of the project means we can continue to deliver a great user experience to our customers.”

“Walla!'s choice of F5, given their high profile, is a powerful testament to the strength of F5’s technology,” commented Gad Elkin, Israel Country Manager at F5. “Every website that experiences high - and sometimes unpredictable - traffic levels has a big interest in improving and maintaining user experience.  F5’s unique platform and application delivery capabilities enable superior service levels for high-volume web applications of all kinds.”

About BIG-IP Local Traffic Manager

The BIG-IP Local Traffic Manager is an Application Delivery Networking system that provides the most intelligent and adaptable solution to secure, optimize, and deliver applications, enabling organizations to effectively and competitively run their business. Visit for more information on the BIG-IP product family.

About F5 Networks

F5 Networks is the global leader in Application Delivery Networking (ADN), focused on ensuring the secure, reliable, and fast delivery of applications. F5's flexible architectural framework enables community-driven innovation that helps organizations enhance IT agility and dynamically deliver services that generate true business value. F5’s vision of unified application and data delivery offers customers an unprecedented level of choice in how they deploy ADN solutions. It redefines the management of application, server, storage, and network resources, streamlining application delivery and reducing costs. Global enterprise organizations, service and cloud providers, and Web 2.0 content providers trust F5 to keep their business moving forward. For more information, go to

F5, BIG-IP, Local Traffic Manager, and LTM are trademarks or service marks of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

# # #

This press release may contain forward looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company's filings with the SEC.