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F5 Chosen by Daum, Korea's Top Internet Media Company, to Optimize Web Application Delivery

BIG-IP Global Traffic Manager addresses Daum's requirements for high availability and improved performance

F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, today announced that Daum, Korea's leading Internet media company, has implemented the F5®BIG-IP Global Traffic Manager (GTM) solution to optimize access to their portfolio of Internet services.

Daum selected BIG-IP GTM because of its proven track record and reputation within the industry. BIG-IP GTM provides intelligent responses to DNS queries and distributes end-user application requests based on business policies, data center conditions, network conditions, and application performance. The F5 solution gives Daum improved control over the Internet traffic going through their web portal, enabling the company to ensure high availability and optimized performance for applications running across geographically dispersed data centers.

In addition, BIG-IP GTM made it more cost-effective to manage large volumes of traffic efficiently through a simpler user interface. Using F5's event-driven iRules capability, Daum can also customize the dynamic distribution of traffic. With BIG-IP GTM, Daum's infrastructure evaluates DNS messages and distributes application traffic to the desired data center, pool, or virtual server. This intelligent capability can reduce latency, increase protection against malicious attacks, and improve application performance levels.

"Today's web portal providers are required to provide users with secure and stable services that are available at all times," said Inkyo Kim, Country Manager, F5 Networks, Korea. "F5 solutions provide tremendous value for customers, such as Daum, that have large volumes of dynamic content accessed by all types of users-often in unpredictable waves-on their websites. F5's BIG-IP GTM helps Daum ensure that their site has the reliability and application performance their users demand."

About F5 Networks

F5 Networks is the global leader in Application Delivery Networking (ADN), focused on ensuring the secure, reliable, and fast delivery of applications. F5's flexible architectural framework enables community-driven innovation that helps organizations enhance IT agility and dynamically deliver services that generate true business value. F5's vision of unified application and data delivery offers customers an unprecedented level of choice in how they deploy ADN solutions. It redefines the management of application, server, storage, and network resources, streamlining application delivery and reducing costs. Global enterprise organizations, service and cloud providers, and Web 2.0 content providers trust F5 to keep their business moving forward. For more information, go to

F5, BIG-IP, Global Traffic Manager, GTM, Local Traffic Manager, LTM, and iRules are trademarks or service marks of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

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