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DoubleClick Triples Web Traffic Capacity with F5

Digital marketing leader optimizes application performance, reduces server requirements by 67%, and increases infrastructure manageability with F5's BIG-IP product and iControl

F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, today announced that digital marketing innovator DoubleClick has chosen F5's BIG-IP® Local Traffic Manager (LTM) 8400 to secure and accelerate their advertising services application, increase infrastructure capacity, and improve application performance. And with F5's open iControl® API (application programming interface), DoubleClick enjoys comprehensive visibility into and manageability of their F5 Application Delivery Network, saving valuable time on infrastructure administration.

DoubleClick offers digital marketing technology and services designed to help a wide range of clients meet all of the needs of the buy- and sell-sides of digital marketing. With a growing customer base and billions of digital transactions per day-combined with high demand for ad availability and reliance on ad traffic volume for revenue-DoubleClick needed a robust, highly available, and manageable Application Delivery Networking solution.

"We immediately saw a 3x jump in traffic capacity with the BIG-IP LTM 8400," said Chris Chatterton, Vice President of Network Engineering at DoubleClick. "We've been able to increase the number of ads per second delivered by more than 3x, which has had a direct, positive impact on our revenue."

In addition, DoubleClick leverages BIG-IP LTM's SSL offload and acceleration capabilities, reducing the need to purchase additional ad servers and leaving plenty of room to handle growth. The BIG-IP 8400's formidable performance capabilities were instrumental in helping DoubleClick significantly reduce their ad servers from 900 to 300, simplifying management and improving scalability.

"Many of the world's top marketers, publishers, and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search, and affiliate marketing in order to maximize profits from their online marketing investments," said Jason Needham, Director of Product Management at F5. "F5's BIG-IP LTM and powerful iControl technology enable organizations like DoubleClick to streamline infrastructure management and simply save money. F5's technologies help companies free IT resources, improve employee efficiency, and provide a framework for growth."

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About F5 Networks

F5 Networks is the global leader in Application Delivery Networking. F5 provides solutions that make applications secure, fast and available for everyone, helping organizations get the most out of their investment. By adding intelligence and manageability into the network to offload applications, F5 optimizes applications and allows them to work faster and consume fewer resources. F5's extensible architecture intelligently integrates application optimization, protects the application and the network, and delivers application reliability-all on one universal platform. Over 10,000 organizations and service providers worldwide trust F5 to keep their applications running. The company is headquartered in Seattle, Washington with offices worldwide. For more information, go to

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