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Blue Cross and Blue Shield of Kansas City Relies on F5 Product Suite for Best Practice HIPAA Compliance and Significant Application Performance Improvement

Reduces page-load times by 96% while achieving better end-user experience, application security, and business continuity

F5 Networks, Inc. (NASDAQ: FFIV) the global leader in Application Delivery Networking, today announced that Blue Cross and Blue Shield of Kansas City (BCBSKC) has improved business continuity, application performance, and data integrity for its popular healthcare information website, using F5's application delivery networking product suite. Insurance providers, brokers, and employees now have non-stop, secure, and accelerated access to key healthcare coverage, wellness, and directory information.

BCBSKC serves nearly 900,000 members in the greater Kansas City region, and serves more than 25,000 unique visitors on its website. Enhanced technology, including sophisticated on-line tools and applications, and growing site popularity taxed BCBSKC's servers, increasing network vulnerability and forcing the servers to expend processing power on highly sensitive, SSL encrypted traffic - decreasing application performance. Healthcare compliance measures, such as HIPAA, also created the need for comprehensive network and application level security.

To address these challenges, the IT team at BCBSKC chose to leverage F5's comprehensive product suite. The BIG-IP® Link Controller was deployed to maintain ISP redundancy and to achieve the uptime and performance required for its website. F5's BIG-IP Local Traffic Manager (LTM) was added next to offload SSL processing and to provide traffic management for the corporation's DMZ web servers. By offloading SSL processing, BIG-IP LTM freed up the company's web servers, eliminated the need for SSL licenses on each server, and improved application performance. Finally, BCBSKC implemented F5's TrafficShield product for comprehensive application-layer security. F5's TrafficShield protects against HTTP and HTTPS-born attacks allowing BCBSKC to maintain HIPAA compliance, while securing customers' personal information.

"F5's BIG-IP product family delivers the network scalability, security, and performance we require," commented Chad O'Neal, Web Technical Engineer at BCBSKC. "Our previous application firewall triggered web page download times of up to 30 seconds. With TrafficShield, page load times dropped to under one second - and they're secure. We are confident F5 will continue to help meet stringent security requirements and deliver an enhanced end-user experience as we continue to add advanced applications to better serve our customers."

"Blue Cross and Blue Shield of Kansas City is an innovative leader in the healthcare insurance industry, as demonstrated in the services advancements they've delivered to customers via their web site," said Erik Giesa, Vice President of Product Management at F5. "The full-proxy architecture and application-level intelligence provided by F5's unique TMOS platform enables organizations like BCBSKC to cost-effectively scale their networks, while maintaining the efficiency, adaptability, and competitiveness they need to succeed."

About Blue Cross and Blue Shield of Kansas City

Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in Missouri and the only not-for-profit health insurer in Kansas City, has been part of the Kansas City community since 1938. BCBSKC provides health coverage to nearly 900,000 residents in the greater Kansas City area and Northwest Missouri. The company offers a number of benefit programs that can be included in many group health plans for area employers. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on the company, visit our Web site at Our mission: to use our role as the leading health insurer to improve the health of the communities we serve.

About F5 Networks

F5 Networks is the global leader in Application Delivery Networking. F5 provides solutions that make applications secure, fast and available for everyone, helping organizations get the most out of their investment. By adding intelligence and manageability into the network to offload applications, F5 optimizes applications and allows them to work faster and consume fewer resources. F5's extensible architecture intelligently integrates application optimization, protects the application and the network, and delivers application reliability-all on one universal platform. Over 10,000 organizations and service providers worldwide trust F5 to keep their applications running. The company is headquartered in Seattle, Washington with offices worldwide. For more information, go to

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This press release may contain forward looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company's filings with the SEC.